Trek: Trek World 2012 opens in Madison


Change Font Size:-+

Story Highlights

  • 2012 product unveiled to Trek retailers
  • Social media allows consumers an inside look
  • Trek personalities and athletes will tweet from the event

Thousands of Trek retailers from around the world converged on Madison, WI on Monday for Trek World, the launch of the 2012 Trek and Bontrager product lines. For three days, Trek unveils our latest and greatest bikes, paint schemes, components, and accessories to our retail partners. This year consumers can get a sneak peek of the new lineup thanks to social media. Formerly an industry-only event, we’re sharing Trek World highlights with everyone through the Trek Facebook page and Twitter. Trek Bicycle retailers, athletes and personalities like Gary Fisher will be tweeting news and pictures from the event, and tagging Trek World Twitter posts with the hashtag #trekworld, so that consumers the world over can tune in and join the conversation surrounding the event. consumers can easily follow all of the action at .

Trek’s official Tweeters:

Brand: @trekbikes

Mountain: @TrekMTB

Gary Fisher Collection: @fisherbikes

Road + Triathlon: @TrekSpeed

Trek Women: @TrekWomen

Bontrager: @Bontrager

Trek Personalities:

Gary Fisher: @Gary_Fisher

Joe V: @joev3

Trek Athletes:

Andy Schleck @andy_schleck

Frank Schleck @schleckfrank

Fabian Cancellara @f_cancellara

Jens Voigt @thejensie

Julie Dibens @juliedibens

Chris Lieto @chrislieto