Mountain: Trek's C3 Project Launches New Website, Sticks Landing

Trek Bicycle’s recently-formed C3 Project, a freeride-focused group consisting of extreme elite athletes Andrew Shandro, Cam McCaul, Brandon Semenuk and Rene Wildhaber, launched its official website this week, effectively pulling off the website equivalent of a no-handed-cancan-barspin-720-double-backflip in the virtual MTB world. The new site is focused primarily on displaying rad photography, sick videos, the C3 Project riders and the bikes they ride. Visit the new C3 Project website at http://www.trekbikes.com/us/en/team/c3/.

Formed in 2010, the C3 Project is the term coined to describe a cycling discipline that’s difficult to define:

• Competition: C3 riders throw down hard, but rarely in a traditional format. Their discipline is constantly evolving. Bending rules, making new ones, and finding new ways to chock up points from style is the norm.

• Cinematics: Few other athletes are so in tune with the artful documentation of their progress. By keeping cameras trained on their style nearly every day, the world knows just how rad riding a bike can be.

• Creativity: Sure, competition and cinematics drive their progress, but simply being creative on a bike is what keeps these guys alive and moving forward. 

Trek’s C3 riders represent both the old-school and the new-school of the sport, spanning freeride’s founding fathers and the young blood that drives the sport forward today. The bike’s they ride, though, are nothing but cutting edge. Trek’s Session 88 is the choice for North Shore domination, while Trek’s Ticket is the epitome of dirt jump perfection. And while still being developed, Trek’s prototype Slopestyle bike is already one of the most sought-after rides on the planet.