Trek: Armstrong Gets New Bikes for Giro

2009/05/06

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As Lance Armstrong prepares for his first Grand Tour in nearly four years—the upcoming Giro d’Italia (May 9th-31st)—he’ll have two new bikes to ride as he races through the Italian countryside. The third and fourth bikes of the LIVESTRONGStages” art show—a Trek Madone and a Trek Equinox TTX—were recently unveiled by SuperTouchArt.com. The Madone, conceived by contemporary artist, graphic designer, and illustrator Shepard Fairey, is, according to SuperTouch, “a vibrant homage to Lance’s cancer fighting foundation” that includes “ancient patterning in honor of Italy’s rich architectural details.” Legendary pop artist Kenny Scharf—who designed Lance’s new TTX and is known for his use of cartoon images—took a more celestial approach, creating a space-themed bike that it’s hoped will “hurl Tex across the finish line in record time.” Both bikes were painted by Trek’s in-house, Project One artists. Here’s a video of one of Trek’s artists turning Fairey’s artistic vision into a 3D reality.

Officially announced on March 9th, the “Stages” art tour combines Lance’s personal interest in modern art, Nike’s commitment to the Lance Armstrong Foundation (LAF), and Lance’s mission to bring attention to the LIVESTRONG Global Cancer Campaign. Spear-headed by Nike and benefiting the LAF, “Stages” will include a variety of art mediums, not just Trek bikes, and draw from a pool of talent that includes more than 20 commissioned artists. The entire “Stages” collection will culminate in Paris on July 16. The collection will then go on tour, visiting galleries in New York, Los Angeles, Portland, and potentially other venues. On October 2, 2009, the entire collection will be auctioned off in New York City to benefit the LAF. 

Two other “Stages” Trek Madones were unveiled earlier this year—a flat-bar Madone designed by Barry McGee (aka Twist), and a “Blitz”-inspired Milan-Sanremo bike designed by pop artist KAWS—bring the total number of one-off custom Trek’s in the collection to four. Additional bikes by new artists will be unveiled by July 16.