Be the best.

A tall order ... but business as usual for Madone DNA. With nine Tour de France titles and twelve Grand Tour wins in its bloodline, the 2010 Team RadioShack Madone continues cycling’s winningest legacy.

Once again, Madone will tackle every grueling mile of the Tour: teeth-rattling cobbles, lung-shattering climbs, harrowing descents, and multi-day energy-depleting marathons. To conquer these challenges, the world’s best engineers and the world’s finest cyclists have teamed up (and sometimes squared off) to scrutinize and optimize every single variable of the Madone. The One Bike That Does It All is meticulously engineered, manufactured, painted, and built by hand in Trek’s Waterloo, WI facility. It’s a feat of engineering, a masterpiece of manufacturing—and it’s available to you through Project One.

Powerful parts.

Here’s how the world’s greatest stage racing team builds a Tour-winning Madone:

• Madone 6 Series Pro fit frame
• Bontrager Aeolus 5.0 wheels
• SRAM Red gruppo and brakes
• Bontrager XXX Lite VR handlebar
• Bontrager XXX Lite carbon stem

That’s how Lance’s Madone will roll down the Champs Elysees. How will you roll? Any way you like, through Project One.

Build your own with Project One

Tour-winning tech.

The 2010 Madone lineup is the most technologically advanced in Trek’s 12-year Tour de France history. Built from a legacy of 9 Tour de France Championships, these bikes represent the pinnacle of ride performance.

Madone Technology spans three platforms: 4 Series, 5 Series, and Lance’s award-winning 6 Series. Every bike is built with the same flawlessly performing geometry, applied to two distinct fit options to meet the needs of nearly any rider. Each platform features its own ideal synergy of carbon material and specification to maximize performance within a broad range of price points.

The result: an entire line of bikes that offer Tour-level performance and comfort, whether you’re out for a Sunday roll or poised to win the biggest race on the planet.

Add in a slew of additional industry-changing proprietary technologies like BB90 bottom brackets, E2 forks and headsets, and no-cut integrated seatmasts, just to name a few, and you’ve got the finest bicycles ever made. Learn more about the technology behind the world’s best road bikes.

Make it yours.

Want to build your own Madone? Wondering how Lance’s exact spec would look in your choice of color? Project One can make it happen.

Trek’s Project One custom bike program is all about individuality and personality. Be like Lance—or, better yet, be like you. From matching wheel and component graphics to minute hand-painted accents, from bar tape to cable color, every detail is yours to choose. Ready to design your dream machine? Project One is waiting for you.

Learn more about Project One