Trek: Retailers Descend on Trek World 2010

The annual influx of Trek retailers from across the United States and Canada to Madison and Waterloo, Wisconsin is in full-swing, with over 1,000 independent bicycle dealer employees, owners, and managers on hand in Madison last night to hear Trek President John Burke’s keynote address, the official kick-off to Trek World 2010. Speaking to a standing room only crowd, Burke laid out Trek’s key business objectives for the coming year before briefly touching upon just some of the best-in-class products, services, and advocacy efforts on tap for 2010. After the roughly hour-long address, Trek World attendees descended upon the show booth floor like children on Christmas morning, anxious to get up-close and personal with the latest bikes, components, accessories, apparel, and shoes from Trek, Gary Fisher, and Bontrager. Stay tuned for more information about the full range of Trek's 2010 products as they are officially released to the public in the coming days, weeks, and months.

Can’t wait that long? Get your own sneak peeks and other insider scoop from Trek World 2010 by follow along on Twitter.