World Premiere
Lance Armstrong and Trek President John Burke introduce the all-new Madone at the Milwaukee Art Museum.
Everything Else is History.
Moving Past the Podium
By the time Lance stepped off cycling's center stage in 2005, Trek was already preparing to transform the Madone beyond elite racing machine to the ultimate performance experience. To make it happen would take the kind of learning that comes from seven consecutive Tour de France victories, 15-plus years of OCLV Carbon engineering, and input from some of the world's most discerning riders.
Together, Trek and Lance understood what it would take to become the absolute best. On the development of the all-new Madone, Trek's dedication and focus were just that—absolute. It has been the biggest design project Trek has undertaken on any bike, at any time. For almost two years, an army of designers, engineers, physicists, chemists, carbon producers, bike shop owners, project managers, average riders—and a few above average riders that go by the names of George, Levi, Popo and Lance—scrutinized every detail of the all-new Madone in relentless pursuit of the ultimate ride.