1992

Years ahead of the competition, Trek redefines the way the world looks at high performance bicycles by transforming carbon fiber – a material relatively unknown to cycling – into OCLV Carbon.

2003

Performance gets a new name when Trek launches the original Madone, the OCLV bike built to help Lance Armstrong continue his domination of the Tour de France.

2008

Trek changes the rules again with a new benchmark for total performance. Compared to it, everything else is history.