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What is Project One and how can I found out more about it?

Project One puts you in the designer’s seat by letting you customize your bike right down to the smallest detail. You pick the frame, the components, the wheels, even the cable housing color. Then, make it reflect your personality by choosing from over ten thousand possible paint color combinations. From simple and elegant to bold and flashy, if you can dream it, Project One lets you build it. To learn more, or to start customizing your Trek, please visit the Project One website.

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