Trek: Trek renews support for high school mountain biking

2013/04/01By Andrew Rosch

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Story Highlights

  • Expanded partnership includes access to equipment for student-athletes

Trek Bicycle and the National Interscholastic Cycling Association (NICA) have announced an expanded partnership to support the country's biggest and most developed high school mountain bike program. NICA student-athletes currently competing in California, Colorado, Texas, Utah, New York, Tennessee, Arizona, and Minnesota will enjoy the same benefits as other racers supported by Trek's retailer-sponsored athlete program. The support of Trek will help make racing more accessible to the young athletes looking to take up the sport through NICA’s racing series and development programs.

"Supporting NICA is supporting the future of US mountain biking and we’re excited to be part of ensuring young athletes can not only participate, but do so on the best equipment available," said Trek Director of Advocacy Brandon Buth.

In addition to its financial support for the growing program, Trek has chosen a selection of their most popular mountain bikes to offer to NICA student-athletes at prices that are more attainable on high school budgets. The program grew from a California-based series to a nine-state league in four short years, highlighting the fast-growing demand for quality high school mountain biking. Each state league is both a development program for future superstars of US cycling, and a gateway to providing America’s youth with a lifelong healthy habit. Helping its riders have a place to ride, as well as a bike to do it on are two of the keys to growing a sustainable sport in the United States.

Trek’s contributions to the program helped NICA serve nearly 300 high schools, 763 licensed coaches and provided programming for nearly 2,500 student-athletes eager to break into the sport during 2012. With an expected 2013 growth rate of 20-30%, NICA’s future looks bright.

“With a long-history in the cycling world, Trek is always pushing the industry forward both with innovative products and designs but also in the advocacy realm,” said NICA Executive director Austin McInerny. “From within the race peloton to the halls of Congress, the Trek name is synonymous with quality, integrity and leadership. Trek has been supportive of the high school cycling movement from the beginning and we are honored to continue and expand our collaboration with them to grow youth cycling across the United States."