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(New York, NY)— Trek Bicycle has partnered with WIRED magazine to offer their custom bike program, Project One, at the 2009 WIRED store throughout this holiday season. As a tribute to WIRED magazine, Trek will showcase a truly unique, WIRED-themed Limited Edition Project One Trek Madone at this season’s Pop-Up Store. Ridden by athletes the world over, Project One was created to offer bicycle and design enthusiasts thousands of color, component, and paint options. If you’re searching for a one-of-a-kind gift this holiday season, Project One might be just what you’re looking for.
WIRED magazine’s fifth annual marquee gallery-meets-retail experience will open its doors for six weeks this holiday season. A launching pad for new technology and cutting-edge products, the WIRED Store brings the varied and vibrant pages of WIRED to life.
The WIRED Store will feature more than 250 items on display including the latest televisions, laptops, cell phones, active gear, home goods, clothing, children’s toys and games, and more. In addition, the WIRED Store will host chef demos and wine tastings in the WIRED Café, Geek Dad Saturdays, Game Day Sundays, a green section curated by Adrian Grenier and Peter Glatzer of SHFT.COM and a gaming area curated by professional skateboarder Tony Hawk.
WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore beginning November 21, 2009. In addition to the limited edition Project One Trek Madone bicycle on display, store goers will have the opportunity to design their own dream machine at Trek’s interactive Project One kiosk. All bikes ordered at the WIRED store will be fulfilled through Authorized Trek Project One Retailers.
To view photos of events and keep up to date with happenings at the WIRED Store please visit: http://www.flickr.com/photos/wiredinsider, and @WIREDInsider or twitter.com/wiredinsider using #WIREDStore.
The WIRED Store is located at 415 West 13th Street between 9th Avenue and Washington Street in Manhattan’s Meatpacking/Highline District and will be open to the public from November 21, 2009 through December 27, 2009. Hours are from 12pm to 9pm Wednesday through Sunday, and closed Monday and Tuesday.
