WATERLOO, WI--A bike designed for the people has been recognized by the people. After weeks of online voting, the Trek Lime was awarded the 2009 "People's Design Award" at the 10th annual National Design Awards presentation ceremony held the evening of October 22nd by the Smithsonian's Cooper-Hewitt, National Design Museum in Manhattan. The Lime edged out 197 other nominees for the prestigous "public choice" award, and joins the ranks of past recipients such as the Zon Hearing Aid and Tom's Shoes. The award was presented to members of Trek's engineering and industrial design teams by culinary and television personality Tyler Florence.
"It's an honor to be recognized by an institution like the Smithsonian's Cooper-Hewitt," said Trek Brand Manager Eric Bjorling. "There are a lot of people who put their heart and pride into the Lime project and this is validation of that dedication."
Introduced as the answer to the millions of American adults who do not ride a bike, the Trek Lime bike was the first to feature Shimano's revolutionary Coasting system. At the center of Lime's design is the reminder that riding a bike should be as enjoyable today as it was when you were a child. With its comfortable, upright riding position, automatic transmission and pedal brakes, Lime is designed to ride the way we did as kids -- spontaneously, socially, and to experience the sheer joy of motion. Lime is the ideal bike for the casual rider who wants a fun, convenient and stylish way to run out for a cup of coffee or a breath of fresh air.