Good Morning, Waterloo

Waterloo, WI Early Spring

Trek resides in Waterloo. Many of us don't. Some of us ride in from Madison. Others converge from Lake Mills, Watertown, Cambridge, or Sun Prairie, to name a few. But Madison is the far reaches for daily Waterloo bike commuters: 25+ miles each way.

Of course there's a Strava segment between Madison and Waterloo. But for most, the route isn't about speed. It's freedom from the car. It's starting the day with pride in what we do, embracing our cycling lifestyle.

It's wondering who might join you on the road this morning.

50 or more people make the ride every day in the summer—and when you see a rider in the distance on County T, you know they're headed to the same place as you. If you care to catch, there's sport in hanging 10 feet back, unannounced, trying to figure out who's just ahead.

Abby Watson kicked off the tradition of stopping in the same spot each morning and shooting a quick picture, posting it on Tumblr. It caught on.

From the top of the rise where the photos are taken, you can almost see Waterloo, eight miles further on. The road faces east, a daily audience with the morning sun. When there is a sun. It's a view of the coming day, from the high point.

Seasons change, days lengthen, crops grow, harvest grooms the landscape, the ground lies fallow.

And the riders ride.

At Trek, we believe that getting more people on bikes more often will make the world a healthier, happier place. It's our business, our passion, our mission.

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Neither snow nor rain nor heat nor gloom of night stays these riders from the swift completion of their commute to Trek

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