Enjoyment, pure and simple

Pure is as fun and easy as a cruiser bike should be. Easy on, easy off. Simple gearing. Smooth ride. Comfy saddle. Feet flat on the ground when you’re stopped. Ahhhh.

Biking just doesn't get any easier than this. Pure's low cruiser stance and stable ride give you the confidence to hop on and go. You’ll want to bike everywhere!

  1. Balance and control Our exclusive Feet First geometry lets you plant your feet firmly on the ground without ever leaving the saddle.

  2. Comfortable ride Relaxed, heads-up riding position. Comfy cruiser saddle. Wide, stable tires. Enjoy the ride!

  3. Easy on and off Lowstep model is built for easy step-through entry.

  4. Singlespeed or 7-speed 7-speed option is perfect for cruising in comfort, or go singlespeed to keep things pure and simple.